To plan and carry out direct marketing and sales activities, so as to maintain and develop sales in accordance with agreed business plans.
Key responsibilities and accountabilities:
1. Maintain and develop a computerised customer and prospect database.
2. Plan and carry out direct marketing activities to agreed budgets, sales volumes, values, product mix and timescales.
3. Develop ideas and create offers for direct mail and marketing our firm’s products.
4. Respond to and follow up sales enquiries by post, telephone, and personal visits.
5. Maintain and develop existing and new customers through planned individual account support, and liaison with internal order-processing staff.
6. Monitor and report on activities and provide relevant management information.
7. Carry out market research, competitor and customer surveys.
8. Maintain and report on equipment and software suitability for direct marketing and sales reporting purposes.
9. Liaise and attend meetings with other company functions necessary to perform duties and aid business and organisational development.
10. Manage the external marketing agency activities of telemarketing and research.
11. Attend training and to develop relevant knowledge and skills.
Educational Qualifications
1. Degree from a recognized University plus 1 year experience in sales and marketing
2. Diploma from a recognized college plus 2 years experience in sales and marketing
The Person: Self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business profit. A natural forward planner who critically assesses own performance. Mature, credible, and comfortable in dealing with senior big company executives. Reliable, tolerant, and determined. Empathic communicator, able to see things from the other person\'s point of view. Well presented and businesslike. Sufficiently mobile and flexible to travel up to a few days a month within the Country. Keen for new experience, responsibility and accountability. Able to get on with others and be a team-player.
Computer skills: Must be adept in use of MS Office 2000 or later, particularly Excel and Word, and ideally Access or similar database to basic level, Internet and email.
Contact Email: recruit@buildtheark.co.ke
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